CWEA is the 2021 ASAE Gold Circle Award winner in the rebranding category

CWEA Wins ASAE Gold Circle Award for Rebranding

CWEA Volunteers Lead Development of Award Winning Brand

ASAE announced today the winners of the 2021 Gold Circle Awards, which denote excellence, innovation and achievement in association/nonprofit marketing, membership and communications programs.

CWEA has won first place in the “Rebranding” category. This is our first ever ASAE first place award.

“CWEA’s rebranding was a huge effort that affected all aspects of our association,” said Kevin Calderwood, CWEA Past President and Co-Chair of the Branding Task Force.  “Thanks to all the volunteers and staff who worked so hard to bring it together, and congratulations on recognition of a job well done!”

In the spring of 2020, we launched CWEA’s new logo, branding and the tag line “Protecting California’s Most Critical Resource”.  A task force of 14 volunteer leaders and staff spent six months developing the new materials.

The Gold Circle Awards competition is the premier association marketing, membership and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership and communications programs.

The 2021 Gold Circle competition drew a record-breaking 300 submissions across 15 categories. Over 100 judges from a variety of associations, nonprofits and for-profit organizations evaluated this year’s entries. The Gold Circle Awards are sponsored by HighRoad Solutions, an association-specific digital marketing agency that helps associations leverage email marketing and marketing automation to grow revenue.

“We are thrilled to have received so many submissions. We had no idea what to expect for this GCA cycle, but association professionals turned challenges into opportunities and the work did not stop in 2020,” said Jill Treby, senior director of membership and marketing at the Association for Psychological Science and chair of ASAE’s Gold Circle Awards Committee.


The 2021 Gold Circle Award winners are:


Rebranding Campaign

California Water Environment Association: CWEA, Champions of Wastewater


Overall Excellence Award Winner

American Nurses Association: ANA Member Acquisition COVID Surge


Advocacy Campaign

Radiology Business Management Association: Preventing the Proposed 11% Cuts to Radiology


Convention/Meetings Marketing Campaign

American Nurses Association: ANCC Virtual Summit™


Digital Content

North Carolina Nurses Association: 2020 Nurses Week



Promotional Products Association International: The Playbook to Restart Businesses



Infectious Diseases Society of America: IDSA News COVID-19 Edition


Media/Public Relations Campaign

Wisconsin Restaurant Association: Ready to Serve Safely


Member Retention Campaign

American College of Radiology: ACR 2020 Member Retention Campaign – Your JOURNEY to Radiologic Excellence


Membership Recruitment Campaign

American Nurses Association: ANA Member Acquisition COVID Surge


Member/Volunteer Engagement Campaign

National Certification Commission for Acupuncture and Oriental Medicine: NCCAOM COVID-19 Diplomate Resource and Outreach


New Product/Service Launch

American Association of Feline Practitioners: Cat Friendly Certificate Program


Print Magazine

National Home Infusion Association: INFUSION magazine


Sponsorship/Exhibits/Advertising Promotion

Building Owners and Managers Association of Georgia: BOMA Show Enhanced Exposure Experience



American Bankers Association: Banks Step Up Video



Infectious Diseases Society of America: COVID-19 Real-Time Learning Network


About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at