CWEA’s Strategic Plan 2021-2023

A Vision That Holds Water

At CWEA, we’re proud to lead the way with an inspiring, new Strategic Plan that elevates our core priorities—empowering, educating and connecting water professionals to protect public health and the environment.

Join us in marking this milestone moment and advancing on our collective goals. Working together, we will build a stronger wastewater profession and a sustainable California water environment for all.

Empowering, educating, and connecting water professionals to protect public health and the environment.

A sustainable California water environment.


CWEA’s Goals 2021-2023

The planning group identified strategies for achieving progress towards these goals. These priorities define how CWEA plans to focus its resources.

Help bring CWEA’s vision to life, become a volunteer >

GOAL 1: Education and Certification

Be the leader in industry training and certification with a focus on quality, relevance, and accessibility.

a. MAINTAIN the certification program to reflect the latest advances in technology, regulations, and best practices.
b. IDENTIFY and implement a variety of approaches to training to increase accessibility.
c. IDENTIFY training needs and interests, and expand content to meet those needs.
d. EXPAND and diversify the pool of subject matter experts, speakers, and trainers.

GOAL 2: Member Experience

Strengthen member value and diversity by providing meaningful benefits for all.

a. UNDERSTAND members’ needs and expand benefits to address identified gaps.
b. DEVELOP an outreach plan to support new professionals.
c. HIGHLIGHT the value of membership in a more intentional way.

Goal 3: Community Engagement

Be the trusted resource and expand awareness by promoting the profession and supporting a diverse group of members and stakeholders.

a. INCREASE interactions and engagement with local sections.
b. FURTHER develop partnerships with other associations, agencies and stakeholders to expand awareness and increase impact.
c. BUILD a strong network of experts to represent CWEA.


All that’s missing is you! Raise your hand if you’d like to help CWEA.