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 Improve the way your organization communicates its value to your community  

CWEA has partnered with Southern California Alliance of Publicly Owned Treatment Works (SCAP), the California Association of Sanitation Agencies (CASA), the (CWEA), the Bay Area Clean Water Agencies (BACWA) and the Central Valley Clean Water Association (CVCWA) and the National Water Research Institute (NWRI) to sponsor Building the Wastewater Utility Brand: Practical Advice for Increasing Trust, Support, and Investment. The utility branding manual is designed to help wastewater utilities improve how they communicate about the value they provide. Wastewater utilities are faced with a series of challenges that will require more investment from their communities especially during challenging economic times. This has put pressure on utilities to improve their ability to communicate about the roles, services, and value they provide. The branding manual provides solutions that are based on principles of marketing and branding. Applying these principles will help wastewater utilities be extremely clear about the value they offer to their communities. It addresses how to build a strong brand, which will increase trust, support, and investment. The practical advice given in the branding manual is helpful whether the your utility is trying to combat negative branding and low trust, attempting to be more visible to their community, proposing higher rates, or just striving to improve its decision making and communications.

Because many agencies are already familiar with the concept of branding, only a brief introduction of branding principles is discussed in the first chapter.  The remaining three chapters of the full-color 52-page manual provide an in-depth discussion of the elements of branding as they relate specifically to the wastewater industry in California .  The manual also contains numerous case studies from those agencies that have successfully promoted positive brands to their customers and community.

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